Mamas & Papas

Sometimes innovation isn’t just about radically new ideas, sometimes its about translating ideas into an entirely new context.

That’s exactly what we were able to do for Mamas & Papas. Taking inspiration from our work with airline seats and comfort systems, we applied this to their push-chairs.

After fully exploring the design space by producing numerous concepts we filtered off the most promising developments. These were combined into a one of a kind seat assembly that interfaced with their existing frame. This fully-featured demonstration unit allowed them to trial ideas with their focus groups and get user-feedback at an early stage. This gave them incredibly valuable insight as to which developments resonated most with users, and provided the most benefit.