It is often said “The best way to have a good idea is to have lots of ideas”. We explore the different ways a problem can be tackled by generating multiple concepts.
Concepts are a quick and effective way of exploring how a problem might be tackled, or identifying new opportunities. They allow questions about many aspects of a problem such as user interaction, aesthetics, and manufacturing to be explored in detail
We use a variety of techniques to generate concepts – sketching, computer modelling, and physical prototyping. We always involve our clients in this process, and ideally their customers and suppliers, to make sure that the most promising and most realisable ideas are the ones that are taken forward and developed